While many people think shorter videos are always best for social media because “people don’t have long attention spans,” few realize that every platform is optimized differently. Also, unfortunately, there is no silver bullet or one-size-fits-all approach to sharing video on social media. What may work on one platform may not be the best solution for another.
It’s the second quarter of 2019 and with 5G just around the corner, video is in higher demand now than ever before. But using video to promote your business and brand isn’t a marketing strategy. Video is just a delivery method to get your message across. Think of it like a boat crossing the the ocean that’s carrying goods that are going to be sold. Video is the boat.
The two titans of online advertising, Google Adwords and Facebook Ads, stand tall for a reason: they are very powerful platforms. Other companies try to compete, but they are incremental compared to these platforms due to the reach and targeting options brought forth by these behemoths. When used the right way they can become an effective revenue stream to help bring your business to the next level.
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