While many people think shorter videos are always best for social media because “people don’t have long attention spans,” few realize that every platform is optimized differently. Also, unfortunately, there is no silver bullet or one-size-fits-all approach to sharing video on social media. What may work on one platform may not be the best solution for another.
With nearly 400 million users, Instagram has become an important social platform you need to be on if you aren’t already. The possibilities seem endless with the constant updates implemented for users and businesses. It’s impossible to catch all of them unless you’re on social media 24/7 (which I doubt you are because, well, you have a life), so let’s talk about the features you should be incorporating, or at the very least trying, into your business’s social media strategy in 2019.
