How renewable energy companies can incorporate video into their sales and marketing strategies

With increasing international, federal and state pushes to reduce carbon emissions and mitigate climate change by transitioning to clean energy, developers, EPCs, manufacturers and other solar, wind and renewable energy stakeholders have enormous business opportunity. However, with great demand comes more pressure to educate customers on your company’s products and services and stand out from your competitors. Today, video marketing is the most effective way to engage with your prospects in an understandable manner that generates leads and wins projects. In fact, nearly 87% of video marketers reported that video provides a positive ROI.

Still, it’s important to realize that video is not a one-size-fits-all strategy, especially for the renewable energy industry. Video can be used in a variety of ways, such as assuring future prospects of your expertise through customer testimonials. You can also use video to explain and demonstrate your specific products and services through audio and visual storytelling in a way that resonates with your audience like no other marketing platform. Looking to save on travel costs and time while gaining the opportunity to reach customers all over the world? Try a professionally produced sales video call or virtual event. Using video internally also offers benefits such as the ability to streamline training across your company.

Video is a helpful tool, but with a business to run and ever-changing video algorithms and trends, we know it’s hard to keep up. The good news is you don’t have to be a video marketing expert to be successful. When you work with the right company you can trust them to take the lead in creating powerful videos that are part of a larger video marketing strategy for your business.

The great thing about working with Flex Media is that our team not only includes experts in video marketing, but also in renewable energy specifically. We understand the industry and can ensure that your videos resonate with the pain points and needs of your audience. Let Flex Media be your guide in navigating video production and marketing through our simple process to deliver a positive return on your investment.

Schedule a call with Flex Media today to learn how we can help.