How law enforcement companies can get tactical with their video marketing

Law enforcement has been under increased pressure due to recent events in today’s mainstream media. Proper training and equipment are key to helping first responders perform their jobs effectively, reduce liability, and lower the amount of use of force incidents. Additionally, training is key to allowing officers and first responders to come home safely to their families at the end of each shift. 

With so many law enforcement equipment and training companies in the marketplace, how do you differentiate your mission, company, and offerings to local, state, and federal agencies? The answer is to take a tactical approach to educating and marketing to your target customers. Just like in law enforcement, tactics in video marketing allow you effectively communicate, reduce confusion, and lower lost sales. 

Video marketing is the ideal tool to reach your customers because viewers retain 95% of a message after watching a video compared to 10% when reading text, making video the most effective way to reach police, fire and military service providers. Video can help educate your potential buyers, increase your exposure and generate leads while allowing you to become a thought leader within the law enforcement and public safety industry. 

Just like websites have become essential for any business, video is no longer a want, but a need. Social media algorithms are now pushing video content to the top, giving companies a free opportunity for more organic exposure. In fact, 30% of marketing and sales teams now consider a video marketing strategy more important than their website. 

While video has become a critical selling tool for today’s law enforcement and public safety markets, we get it; video marketing can be confusing. With a business to run and ever-changing video algorithms and trends, we know it’s hard to keep up. The good news is Flex Media’s team of video marketing professionals not only has the expertise to write and produce your content but also the active law enforcement and military background to understand the best way to engage with this industry.  

To see other law enforcement and public safety customers we’ve helped with the power of video marketing here.

Schedule a call to see how we can work together to create videos that actually work.