Why video is a great sales and marketing tool for manufacturers
Is your manufacturing company struggling to explain your products, technology, or services to a non-engineering audience? Sometimes trying to convey complex concepts through text and photos alone can be challenging for your prospects to understand.
Short on product or materials due to supply chain issues? Take this time to shift focus on pushing what you do have by offering additional information on services or product training.
In either case, video is a smart marketing investment in effectively communicating to your customers. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text, creating an enticing opportunity to educate your industry and generate leads through video marketing.
From customer testimonials to product, sales and training videos, and event virtual events, there are a number of ways to incorporate video into both your internal and external operations.
Not sure where to start? When you work with a strategy-first video production company, you don’t have to! Flex Media specializes in creating great-looking, quality content that fits your brand, helping you gain more exposure and sales. Our technical scriptwriters will work with your experts to convey your products and services in a clear, engaging way. Then, depending on the best approach for your specific project, our videographers will capture interviews and other appropriate footage from your facility, as well as product shots in our own professional onsite studio to visually support your story in a way that resonates with your target viewers. Finally, our digital marketing experts will help guide you through how to best implement your video on social media and other platforms for optimal reach and retention.
We’ve worked with a variety of manufacturing and B2B companies and, through our simple process, can help navigate your video journey too, giving you peace of mind with videos that actually work.
Schedule a call today to learn more.