You may have noticed over the past couple of years a little TV icon that has appeared in your Instagram app. If you haven’t, don’t feel bad, one of the more common questions I get from clients and prospects is “What the Heck is IGTV?” Since this addition to Instagram can be confusing and has undergone a few transformations since its original release, we’ve decided to put together a quick overview/guide to help you navigate the world of IGTV. By the end of this blog, you’ll be able to post videos, engage with users, start to grow a following and confidently understand what IGTV is.