Understanding our video production process
Video production can be a mysterious process for those considering working with their first video marketing partner. At Flex Media, we want to ensure that our clients feel comfortable and informed through the entire process. Here’s a look at how we’ll navigate you through your entire journey from an initial discovery call through pre-production, production and post-production to ultimately deliver something that you can be proud to use in your marketing or training efforts.
Discovery: After we initially engage, we begin by scheduling a discovery call to understand the direction you’d like to take with your video. During this call, we determine what the client needs, which video will work best for them and how it will be put together. Even if you’re not exactly sure, that’s ok. This is a time when we can brainstorm ideas and then price out both your grandest and most modest ideas. We don’t charge for an initial call or quotes so you don’t need to feel any pressure to explore ideas and gather information to use when considering your budget.
Pre-Production: Once we have a signed contract, we can begin our pre-production. The more planning we do, the more effective the final video will be, rather than “winging” it on the shoot. We start by discussing our clients’ business goals and messaging, which helps us decide how the video can fit into your overall content and branding landscape. At this stage, we’re looking to you to provide us with information about your company to ensure that the plan fits your vision. Then, we start outlining the story we want to tell by creating a script and shot list. We share these plans with both the client and our internal teams to ensure everyone is aligned with the project’s goals.
Production: Now it’s time to start filming the video! Our clients might feel a bit overwhelmed during this stage if they don’t know what to expect. However, our team is dedicated to ensuring that everything runs smoothly. After arriving at the location with all our equipment we usually need a couple of hours to set up. Ideally, the rest of the day is tightly scheduled to minimize the amount of time we borrow from your employees because we understand they are busy working. We also try to maximize time by having multiple videographers working on both interviews and getting non-audio b-roll shots.
Post-Production: After filming, we move to the final phase of the process, post-production. This is where the “magic” happens as our team starts editing the video. We work on bringing all the footage together to create the final product. We use professional software to edit the video, add music, sound effects, color grading, graphics and other aspects as the project requires. Once the video is complete, we present it to our clients for feedback and make necessary changes.
Our goal is always to produce a high-quality video that aligns with our clients’ vision and goals. To learn more about what to expect when we work together, watch our full podcast here and feel free to contact us today with any questions!