Using video to improve your internal communications

You've probably thought about using video in your sales and marketing, but have you ever considered the advantage this powerful messaging platform may also offer your internal teams? Here’s a look at some of the ways video can be helpful in streamlining onboarding, training and other in-house activities.

While creating video for marketing and sales is typically top of mind, using video for internal purposes can also educate and train staff to support their performance. While these videos aren’t revenue-generating marketing pieces, they can build efficiencies within your company that ultimately save money.

Here are a few examples:

• HR activities
  The onboarding process is typically document-heavy. What if you supplemented that information with a video to help employees fully understand their medical and retirement options, as well as important points in your employee handbook? This would eliminate your HR rep explaining materials over and over again or pushing start dates to align with batch onboarding days, all while allowing your hires to make better decisions. A video also ensures consistency by providing everyone with the same important information. Aside from major changes in your HR policies, such videos could serve as onboarding tools for years to come before requiring updates.

• Job training

  Videos can also capture job-specific processes. Instead of expecting the new hire to scramble to take notes, a training video offers step-by-step instructions that a person can digest and replay as needed.

• Connecting remote teams

  With today’s teams working across time zones, it can be easy to lose the human touch or align at mutually convenient times. Videos can be a great way to capture project feedback or other quick updates for someone else to consume at a time convenient to them without having to schedule yet another meeting. Seeing the expressions on team members’ faces and watching them go through a project can not only make instructions clearer but also improve employee morale. Videos can also be a great tool for managers and executives. Did your team do a fantastic job on a recent project? Record some of your praise. Want to thank them for a successful year and wish them happy holidays? Send a thoughtful video saying so!

When considering how to best use video internally, think outside of the box about how you can employ it to improve day-to-day tasks with your team. What processes are you doing regularly that would make sense to record? Think about how a video can save an email, phone call or another team meeting.

To learn more, watch our podcast episode.