How documentaries can draw attention to your cause

Are you a non-profit or corporation with a cause looking to attract more attention to your mission? The power of video can be just as effective for inspiring others to get involved as it is for enticing customers to engage with your brand. Gaining interest is about telling a good story, that’s why recording your work in a documentary can be a simple, efficient way to educate others again and again and encourage them to join in the effort. Here are a few things to understand about documentaries and how they could work for your organization.

They don’t have to be super long
While some people may think of hours-long documentaries or even docuseries on popular streaming services, your organization’s documentary doesn’t have to be so involved. In fact, we’ve done some high-impact 15-minute mini docs. We can discuss your goals to customize an ideal length for what we need to capture to best convey your message.

Film festivals can reach additional audiences
Documentaries are often eligible to submit to film festivals, opening up even more opportunities to share your story. Audiences at these events tend to be receptive to a call to get involved with a good cause, and viewing something live together creates energy in the room you can hear and feel—which is a very cool experience.

Video is the most effective way to capture emotion
Nothing captives an audience like the combination of audio and visual elements on screen. That’s why a documentary can be so powerful, driving intense feelings from many viewers. As humans, we love stories. Watching a strong one on video can be enough to draw us in and make us care.

If you’re interested in exploring how a documentary may benefit your organization, reach out to us—we can help!

Here’s a trailer of one documentary we produced:

Also, watch our podcast to learn more: