Welcome to Watch Time!
In the first episode of Watch Time, we discuss the importance of using video as a marketing tool. We will discuss how video has changed from just broadcast only to now include narrowcasting. We will talk about different uses for video today on a variety of platforms. We will also tell you why this podcast is called Watch Time and what key things you should be looking at when evaluating the performance of your videos.
Video Statistics from the Episode
When given a choice where to watch video, adults prefer online video platforms 30% more than watching TV. Among millennials, that number jumps to 105% – Google
YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. – Google
Studies show that 54% of consumers want to see more video content from a brand or business they support. – HubSpot
The average user spends 88% more time on a website with video. – Forbes
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format. – Forbes
Enjoyment of video ads increases purchase intent by 97% and brand association by 139% – Hubspot
The use of the word “video” in an email subject line was found to increase open rates by 19% and click-through rates by 65%. – HubSpot
Nearly 50% of internet users look for videos related to a product or service before visiting a store. – Google
65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. – Forbes
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. – Wirebuzz