Creating DIY Video Content: The Importance of Know, Like, and Trust (Episode #32)
In this episode of Watch Time, we talk with Brian Butkowski, founder and principle brand strategist at Bomb Image. Brian shares with us how he creates DIY video content for his brand, and how it has helped him grow his network while promoting his clients. Brian also...
Virtual or In Person? The Future of the Event Industry
In this episode of Watch Time, we sit down again with Jim Cermak, host of the Trade Show University Podcast, and discuss the future of events now that some COVID19 restrictions are starting to get lifted. We asked Jim how video’s role has changed in virtual events since the beginning of the Pandemic in March 2020 up to May 2021.
Why is Video Expensive?: A Comprehensive Guide to Video Pricing – Part 1 (Episode #26)
In this episode of Watch Time, we discuss what goes into making and video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time and cost when working with a video producer or video marketer. This is...
Big Marketing for Small Business: Tips, Tricks, and Tactics from a Large Brand (Episode #25)
In this episode of Watch Time, we interview Meaghan Earley, Marketing and Communications Manager, Fat Heads Brewery, in Cleveland Ohio. We will be discussing large marketing strategies and tactics used by Fat Heads and how they can apply to small...
Making Videos More Engaging: What we Learned After Reading Building A StoryBrand (Episode #24)
In this episode of Watch Time, we discuss Donald Miller's book Building a Storybrand and how we plan to use his seven principles to help improve our videos, website, and marketing materials. We will discuss each of the seven principles in his framework and tell you...
Tips for Using Video to Sell Remotely (Episode #23)
In this episode of Watch Time, we discuss how you can start using video to sell remotely using email and Zoom. We will talk about some of the strategy and production tactics you need to consider when creating your own content. If you have been looking for a way to...
Marketing and Hosting Your Virtual Events (Episode #22)
In this episode of Watch Time, we interview Jim Cermak, Host of The Trade Show University Podcast. We had the opportunity to sit down with Jim and discuss how you should lay out a virtual events, some platforms to consider using, and what you can do if you attend a...
Video Marketer VS. Video Producer: What’s the Difference? (Episode #21)
So you decide you want to hire a professional videography company, what should you look for? Among many factors, perhaps the most important is finding one that can help you develop a video marketing strategy, keeping your target audience and goals in mind. On today’s...
How to Turn your Videos into New Marketing Content (Episode #20)
In this episode of Watch Time, we interview Patrick Zangardi, President of Zangardi Studio. We had the opportunity to sit down with Patrick and discuss how to repurpose videos that you currently have and how to turn them into other forms of digital marketing content....
How COVID19 has Changed Video Marketing (Episode #19)
The world has been changing in so many ways since the start of the pandemic. Many of the new changes are noticeable every day in the ways we are all living our lives. One thing that may not be as noticeable is the changes in marketing, content creation, and...
