Why is Video Expensive?: A Comprehensive Guide to Video Pricing – Part 1 (Episode #26)
In this episode of Watch Time, we discuss what goes into making and video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time and cost when working with a video producer or video marketer. This is...
Big Marketing for Small Business: Tips, Tricks, and Tactics from a Large Brand (Episode #25)
In this episode of Watch Time, we interview Meaghan Earley, Marketing and Communications Manager, Fat Heads Brewery, in Cleveland Ohio. We will be discussing large marketing strategies and tactics used by Fat Heads and how they can apply to small...
Making Videos More Engaging: What we Learned After Reading Building A StoryBrand (Episode #24)
In this episode of Watch Time, we discuss Donald Miller's book Building a Storybrand and how we plan to use his seven principles to help improve our videos, website, and marketing materials. We will discuss each of the seven principles in his framework and tell you...
Tips for Using Video to Sell Remotely (Episode #23)
In this episode of Watch Time, we discuss how you can start using video to sell remotely using email and Zoom. We will talk about some of the strategy and production tactics you need to consider when creating your own content. If you have been looking for a way to...
Marketing and Hosting Your Virtual Events (Episode #22)
In this episode of Watch Time, we interview Jim Cermak, Host of The Trade Show University Podcast. We had the opportunity to sit down with Jim and discuss how you should lay out a virtual events, some platforms to consider using, and what you can do if you attend a...
Video Marketer VS. Video Producer: What’s the Difference? (Episode #21)
So you decide you want to hire a professional videography company, what should you look for? Among many factors, perhaps the most important is finding one that can help you develop a video marketing strategy, keeping your target audience and goals in mind. On today’s...
How to Turn your Videos into New Marketing Content (Episode #20)
In this episode of Watch Time, we interview Patrick Zangardi, President of Zangardi Studio. We had the opportunity to sit down with Patrick and discuss how to repurpose videos that you currently have and how to turn them into other forms of digital marketing content....
How COVID19 has Changed Video Marketing (Episode #19)
The world has been changing in so many ways since the start of the pandemic. Many of the new changes are noticeable every day in the ways we are all living our lives. One thing that may not be as noticeable is the changes in marketing, content creation, and...
Creating Video Content for your Business using Zoom (Episode #18)
In this episode of Watch Time, we discuss how you can start using Zoom to create different types of video content for your business. We will touch on why it's a great tool for content creation as well as different types of videos you can start creating today. Stick...
3 Areas for Upping your Zoom Game to Help you Close More Deals (Episode #17)
In this episode of Watch Time, we talk about three areas you should focus on if you want to look better and be more memorable on your next Zoom call. Make sure to stick around until the end to get four additional pro tips that will help you stand out from your...